Digital Marketing That Actually Grows Your Business.

The budget for Google Ads can vary based on your industry, competition, and specific goals. For small to medium-sized businesses, a recommended starting budget ranges from R15,000 to R160,000 per month. This range allows for sufficient data collection and optimisation to achieve meaningful results.​

With this investment, you can expect:​

• Increased Visibility: Your ads will appear in front of potential customers actively searching for your services.​

• Targeted Traffic: Reach users who are more likely to convert, improving the quality of your website traffic.​

• Measurable Results: Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to assess campaign effectiveness.​

It’s important to note that while there’s no strict minimum budget, allocating at least a few Rands per day is advisable to gather statistically relevant data and optimise your campaigns effectively

SEO is a long-term strategy, and the timeline for seeing results can vary based on several factors, including your website’s current state, competition, and the keywords you’re targeting.​

Generally, you can expect to see initial improvements within 3 to 6 months, with more significant results, such as higher rankings and increased organic traffic, materialising over 6 to 12 months.​

Factors influencing this timeline include:​

• Website Authority: Established websites may see quicker results compared to new sites.​

• Keyword Competition: Targeting low-competition keywords can yield faster rankings.​

• Content Quality: Regularly publishing high-quality, relevant content accelerates SEO success.​

Consistent effort and ongoing optimisation are key to achieving and maintaining strong SEO performance.

An effective website is crucial for turning visitors into customers. Key elements that contribute to high conversion rates include:​

• User-Friendly Navigation: Ensure visitors can easily find information and navigate your site without confusion.

• Responsive Design: Your website should function seamlessly across all devices, including smartphones and tablets.​

• Compelling Calls-to-Action (CTAs): Clear and persuasive CTAs guide visitors toward desired actions, such as contacting you or making a purchase.​

• Trust Signals: Incorporate testimonials, reviews, and certifications to build credibility and trust with your audience.​

• Fast Load Times: Optimise your website’s speed to reduce bounce rates and keep visitors engaged.​

By focusing on these elements, you create a user experience that not only attracts visitors but also encourages them to take meaningful actions on your site.