The budget for Google Ads can vary based on your industry, competition, and specific goals. For small to medium-sized businesses, a recommended starting budget ranges from R15,000 to R160,000 per month. This range allows for sufficient data collection and optimisation to achieve meaningful results.
With this investment, you can expect:
Increased Visibility: Your ads will appear in front of potential customers actively searching for your services.
Targeted Traffic: Reach users who are more likely to convert, improving the quality of your website traffic.
Measurable Results: Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to assess campaign effectiveness.
It’s important to note that while there’s no strict minimum budget, allocating at least a few Rands per day is advisable to gather statistically relevant data and optimise your campaigns effectively